To celebrate the launch of FS Benjamin Fontsmith collaborated with DixonBaxi on the 'Sounds of London' campaign.
The entire DixonBaxi team took to the streets over several weeks to capture a huge mix of sounds, noises and snippets of conversations at different times of day, from the commute to the weekend in the park and to lesser known parts of London.
In collaboration with Zelig Sound, they produced a unique track that remixes these field recordings into a soundtrack of London which has been pressed into a limited-edition vinyl. Side A features one track that is a fusion of conversation, looped-noise and sound-design to create an immersive soundscape that captures the essence of city life. While Side B is 10 minutes of raw field recordings. These take on a new life when abstracted from their natural environments – challenging perception of the familiar.
The record cover features a close crop of the words ‘Sounds of London’ set in FS Benjamin, while the reverse features co-ordinates of where the sounds were recorded, laid out true to their location on a London map.