Graphic designer and art director Anna Kulacheck used Fontsmith’s existing typeface FS Dillon to create a striking, moving typographic poster reflecting the Russian city of Moscow, a place very close to her heart and that she describes as ‘bold, always busy and always bright.’ The energy of her design hints at Moscow’s architecture and traffic, and uses a colour palette informed by Russia’s representative colours, red and blue. Kulachek chose FS Dillon for its honest and straightforward personality, like the people of Russia: ‘Everything [in Moscow] is bold, the buildings, Russian people in particular, they are really direct,’ she says. ‘This font is a lot closer to the Russian direction and dialect, their honest and straightforward personality.’
For the layout, Kulachek draws influence from housing estates on the outskirts of the city, and a sense of mutability that comes with living in Russia: ‘You can never be sure… you can have a good job, but the next minute the Ruble costs nothing. You go to bed rich but you wake up poor.’
The A2 posters have been printed on Fedrigoni Freelife Vellum 320gsm in a limited run of 100. The limited edition screen printed poster costs £40 and includes postage and packaging.