The FS Benjamin specimen is a large-format unbound booklet designed by DixonBaxi. The sounds, and overheard snippets from the 'Sounds of London' vinyl were transcribed and expressed typographically to form a unique printed piece to showcase the font. A dramatic range of expressions were created, from quiet to loud, ambient to conversational, testing the font to the limits of legibility while respecting the need to demonstrate its ability to work in a modern way. For one of the posters, DixonBaxi ran the soundtrack through the letterforms themselves, distorting the letters to create unique compositions.
An eclectic colour palette was created to balance tradition and modernity, while the layouts are deliberately unstructured to represent the restlessness of the city. Collaborating closely with Push Print a tactile experience was created from the scale of the format to the choice of the recycled stock.