While Fontsmith’s library already boasts a selection of serifs, FS Kim, FS Neruda and FS Ostro were all created to bring something entirely new: a fashion-influenced showstopper, a quirky Sabon-inspired old-style serif and a contrasting Modern-style serif respectively.
These fonts are storytellers, and aimed at those who tell stories – from brands to books to newspapers and magazines, to online editorial platforms. Whether those tales are hard-hitting news stories, poems, plays, gossip or serious non-fiction, these fonts are designed to tell them perfectly. These serifs all work across an impressive range of settings: headlines, large body copy, smaller body copy and more. What they have in common is a marriage of classic, utilitarian values and striking, original touches that make them at once eye-catching and versatile.
Specimen designed by The Counter Studio and printed by CPI Colour.