The FS Split specimen features FS Split Sans and FS Split Serif. Designed by Studio.Build it is a 48pp newspaper specimen based around the idea of graphic collisions.
“We created this idea of graphic collisions, a kind of split personality-type idea. Something super graphic, not pretty but with lots of attitude and energy.
“By designing a tabloid newspaper, we were able to show a series of intentional clashes – there are wonderful moments where the spreads collide together creating tension, a nod to the idiosyncratic nature of the font itself. Looking disparate and archaic when reading as a traditional newspaper, the specimen opens out to single spreads to match the idea of a split personality.”
Michael C Place, creative director and founder of Studio.Build