Graphic designer and art director Anna Kulacheck used Fontsmith’s existing typeface FS Dillon to create a striking, moving typographic poster reflecting the Russian city of Moscow, a place very close to her heart and that she describes as ‘bold, always busy and always bright.’ The energy of her design hints at Moscow’s architecture and traffic, and uses a colour palette informed by Russia’s representative colours, red and blue. Kulachek chose FS Dillon for its honest and straightforward personality, like the people of Russia: ‘Everything [in Moscow] is bold, the buildings, Russian people in particular, they are really direct,’ she says. ‘This font is a lot closer to the Russian direction and dialect, their honest and straightforward personality.’
For the layout, Kulachek draws influence from housing estates on the outskirts of the city, and a sense of mutability that comes with living in Russia: ‘You can never be sure… you can have a good job, but the next minute the Ruble costs nothing. You go to bed rich but you wake up poor.’
Posters have been printed on Fedrigoni Freelife Vellum 320gsm in a limited run of 100. The limited edition screen printed poster costs £40 and includes postage and packaging.